The Social Revolution

With a major recession squeezing small businesses and big business as big as ever, how is a local company supposed to thrive and continue getting its name out to customers? Our answer came in the form of a service most of us use all the time: our Facebook. |



| In the age of social media, it has never been easier or less expensive to let people know you exist, and that logic also applies to small businesses. Today you can broadcast any message (or offer) to as many people who will listen, for free. People aren’t buying directories anymore, they’re looking up what they need online, and at no cost your business can be a part of it. If you provide a service that’s worth raving about, people will find a way to rave publicly on sites like Yelp. Of course this increased connectedness can work against you, making your company slip ups more visible than ever (see the Amy’s Baking Company debacle for a master class in what not to do). The best way to deal with these public mistakes is to try to take the criticism constructively, remember we’re all human, and try to never make that same mistake twice. In the end, this increased transparency adds up to a more level playing field than ever; where the best have a better chance of rising to the top, regardless of size.

For those companies willing to put themselves out there and “work it”, the rewards can be phenomenal. Every time we hear someone say social media’s just a fad or waste of time, we remember so was rock and roll, so was the internet, the mobile phone. There are 15 million companies on Facebook now. 15 million. Millions more on Linkedin, Twitter, the list goes on. So every time we hear those words, “fad”, we can’t help but think the person’s just in denial, or afraid of change. There are some bandwagons you just have to jump on, or you’ll be left alone in a ghost town, and social media is one of them.

Social media is the new neighbor on the block. Except instead of talking across a fence, you’re talking across the world. Just wait until figures start coming in about how much commerce has been produced from social media. For our company, it has changed everything. It’s sharpened our skills, made it easier to refer others and find products, to stay updated on our community, and has made conducting business generally more enjoyable. So jump on board the social media bandwagon: we guarantee you’ll be a better, more aware company for it.

\| bandwagon

What do you think about this social media revolution? Leave a reply!


Diary of a Dogsitter

Imagefrom left to right: Dexter, Penny, Moxie

Dear Diary,

I can’t promise you I’m totally sober as I write this…but I have embarked on a new journey this past week, and I think I found God while doing it. It started so pleasant. Me and the dogs: we laughed, cried, shared secrets, pillow fights, really everything you do when dog sitting and then Monday reared its fat ugly face.

ImageWhile driving to the lovely Morgan Miller Plumbing office with the dogs on Monday, some idiot driving a Penske truck in front of me decides he doesn’t like his lane anymore, so reverses right into the front of my car!  Calm down, I know what you’re probably thinking, “my babies! We should have never let this crazy white female watch our beloved animals.” Don’t worry, we all survived without a scratch. My car on the other hand was rushed to the hospital, but Mr. Bonehead will have to pay for that little mistake.

The other bad news… I think Moxie is going to need some intense therapy. (X days) without you guys were pretty hard on her skinny self. In my new whip, a Toyota Yaris (get your laughs out now, I swear it looks like something Yoshi from Mario Bros would drive), the dogs take up the entire car. The defrost couldn’t even keep up as I would drive to work, I am sure it looked hilarious.

Sleeping with Dexter was so nice, it was the closest thing to sleeping next to a man I have had in a while. His snoring was comforting. Moxie’s whole “I wanna be under the covers and now I don’t” was hard to keep up with, but I made it. I found myself sleeping around all three dogs, god forbid I interrupt their sleep. The California King bed felt like a twin at times.

Despite Moxie’s yummy breath and Penny’s needyness, I wanted to say thank you for allowing me to invade your home for the week. I only had 2 parties and only a couple of people (15) swing by. Wink, just playing. I tried to replenish some things, I got a little out of hand and ate your whole box of ChexMix in one sitting… embarrassing. Hey, when in Rome.

Hope your trip was the best family building trip yet! I can’t wait to hear about the debauchery, you better have taken tons of pictures! Thanks again, and please know I would do it all over again if you needed me to.


Your Rent-A-Daughter, Tosha

PS: Moxie and I were involved in some serious staring contests. Listen, I am good but she is really good.