The Social Revolution

With a major recession squeezing small businesses and big business as big as ever, how is a local company supposed to thrive and continue getting its name out to customers? Our answer came in the form of a service most of us use all the time: our Facebook. |

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| In the age of social media, it has never been easier or less expensive to let people know you exist, and that logic also applies to small businesses. Today you can broadcast any message (or offer) to as many people who will listen, for free. People aren’t buying directories anymore, they’re looking up what they need online, and at no cost your business can be a part of it. If you provide a service that’s worth raving about, people will find a way to rave publicly on sites like Yelp. Of course this increased connectedness can work against you, making your company slip ups more visible than ever (see the Amy’s Baking Company debacle for a master class in what not to do). The best way to deal with these public mistakes is to try to take the criticism constructively, remember we’re all human, and try to never make that same mistake twice. In the end, this increased transparency adds up to a more level playing field than ever; where the best have a better chance of rising to the top, regardless of size.

For those companies willing to put themselves out there and “work it”, the rewards can be phenomenal. Every time we hear someone say social media’s just a fad or waste of time, we remember so was rock and roll, so was the internet, the mobile phone. There are 15 million companies on Facebook now. 15 million. Millions more on Linkedin, Twitter, the list goes on. So every time we hear those words, “fad”, we can’t help but think the person’s just in denial, or afraid of change. There are some bandwagons you just have to jump on, or you’ll be left alone in a ghost town, and social media is one of them.

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Social media is the new neighbor on the block. Except instead of talking across a fence, you’re talking across the world. Just wait until figures start coming in about how much commerce has been produced from social media. For our company, it has changed everything. It’s sharpened our skills, made it easier to refer others and find products, to stay updated on our community, and has made conducting business generally more enjoyable. So jump on board the social media bandwagon: we guarantee you’ll be a better, more aware company for it.

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What do you think about this social media revolution? Leave a reply!

morganmillerplumbing.com

KC Battle of the Brands

We need your help, friends. Morgan Miller Plumbing is in the Epic Eight of KCSourcelink’s Battle of the Brands, and this weeks battle is neck and neck. Voting ends tomorrow at 4pm and every vote counts. We would love the help! The link is below.

http://www.kcsourcelink.com/kc-battle

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Business Outfit or Is Business Your Outfit?

We all get up and get dressed for the day at some point, right? And well if you don’t ever get dressed then chances are you live on a nude beach. But running a business is very similar to getting dressed. Let me explain my reasoning…

Part of the administration team: Jeff and Stella

Part of the administration team: Jeff and Stella

Undergarments: Your administration team. They are very important articles of clothing when dressing; they support, cover, protect and, one can only hope, enhance. Your administration team does all of those things and their importance is crucial when running your day-to-day. You need them.

Shirt: Your employees. Picking the wrong one can ruin your credibility, mess up your whole day, make you feel insecure or show your weakness (pit stains). A shirt is what the people see and judge, like the employees.

James and Tosha with matching mustaches

James and Tosha with matching mustaches

Pants: Your customers. [Are you thinking, “this chick is crazy” yet? Yes? Good, you’re thinking] Your pants cover your legs and your legs are what support your entire system. Without your legs (customers) it makes things extremely difficult to maintain your goals. Customer service is key; pants are key.

Shoes/Accessories: The family/friends of the employees. These things are far more important to some than others. Here is my point, it is VERY rare you go anywhere without shoes, yeah? Chew on that for a minute.

Lastly, it is that final look in the mirror, the spray of perfume/cologne, the reason you reach for the deodorant, it is ultimately the way you want yourself portrayed. Just like your company vehicles, uniforms, pens, website, or facebook. It is what the world sees of you as a whole; how they are going to react to you when you enter a room, the tone you are setting.

Okay okay so I am sure you wanted a point to this blog, right? The point is: think about your outfit, thoroughly. Think about your company and everything that it entails. Do you like your outfit? How does it fit on you?

A few individuals of the Morgan Miller support team

A few individuals of the Morgan Miller support team