The Social Revolution

With a major recession squeezing small businesses and big business as big as ever, how is a local company supposed to thrive and continue getting its name out to customers? Our answer came in the form of a service most of us use all the time: our Facebook. |

|
facebookmap

|

| In the age of social media, it has never been easier or less expensive to let people know you exist, and that logic also applies to small businesses. Today you can broadcast any message (or offer) to as many people who will listen, for free. People aren’t buying directories anymore, they’re looking up what they need online, and at no cost your business can be a part of it. If you provide a service that’s worth raving about, people will find a way to rave publicly on sites like Yelp. Of course this increased connectedness can work against you, making your company slip ups more visible than ever (see the Amy’s Baking Company debacle for a master class in what not to do). The best way to deal with these public mistakes is to try to take the criticism constructively, remember we’re all human, and try to never make that same mistake twice. In the end, this increased transparency adds up to a more level playing field than ever; where the best have a better chance of rising to the top, regardless of size.

For those companies willing to put themselves out there and “work it”, the rewards can be phenomenal. Every time we hear someone say social media’s just a fad or waste of time, we remember so was rock and roll, so was the internet, the mobile phone. There are 15 million companies on Facebook now. 15 million. Millions more on Linkedin, Twitter, the list goes on. So every time we hear those words, “fad”, we can’t help but think the person’s just in denial, or afraid of change. There are some bandwagons you just have to jump on, or you’ll be left alone in a ghost town, and social media is one of them.

|
Social media is the new neighbor on the block. Except instead of talking across a fence, you’re talking across the world. Just wait until figures start coming in about how much commerce has been produced from social media. For our company, it has changed everything. It’s sharpened our skills, made it easier to refer others and find products, to stay updated on our community, and has made conducting business generally more enjoyable. So jump on board the social media bandwagon: we guarantee you’ll be a better, more aware company for it.

\| bandwagon

What do you think about this social media revolution? Leave a reply!

morganmillerplumbing.com

Technology Fluxology

App this, app that, upgrade to 4G. Test over to the new gmail account that was an email account last week, using your new password that can’t be your old password, which is good because you can’t remember it anyway.

Sign up for Google maps using Google search so your SEO grows organically, tying into Linked in, Youtube, Twitter, Facebook, whatever social networking configuration materializes next.

Hang on tight as we fly into the next wave of technology, because it’s only going to get easier to be left behind. Here’s to the distracting game-apps to keep my head from spinning out of control..

plumbingpower